Conception to reality

Abbott came to us requesting an online sampling solution for Depakote^® ER.

We realized that they also needed a place for all of their brand assets, and the “eSource Center™” was created.

eSource Center™ - One place for brand assets

We worked with Abbott to marshall all of their brand assets:

• e-detail learning tools
• SampleServer™ (online sampling) program
• resource area for patient information/journal articles
• relationship marketing programs

Resource welcoming page

A strong brand message and dynamic rotating center section helps keep the site fresh with minimal maintenance.

Having delivered on an idea, all brand assets are accessible at any time.

Integrated SampleServer™

• Secure method of ordering samples
• Maintains and elevate prescription saturation
• Enhances loyalty of healthcare professionals
• Supplements sales force efforts
  
  
  

eDetails - Interactive learning tools

We delivered healthcare professionals brand information in a fun, exciting way by creating a series of Depakote^® ER challenge games.

Based on the site's analytics, users were spending on average 6 minutes learning about Depakote^® ER.

MightyMail™ relationship marketing

The eSourceCenter™ MightyMail™ program helps build brand loyalty, reminds registered healthcare professionals to reorder, and tells them what's new with the center.